Case overview
BeBoldBeUma is a bespoke coaching, mentoring and training platform built with 25+ years of expertise across gender equality, diversity and inclusion strategy and workplace culture. They empower unshakeable confidence, inspire success, and build leadership and resilience in women and minorities, across different industries and life stages around the world. They already had a website but it had to be redesigned with a modern look and also needed help with SEO.
Redesign Challenge:
- Enhanced User Experience: Improve overall user experience to encourage engagement and interaction.
- Modern Design: Redesign the website with a modern and visually appealing aesthetic.
- Responsive Design: Ensure the website is fully responsive across all devices for seamless accessibility.
- Content Optimization: Streamline and optimize content for clarity and relevance.
- Community Building: Create features that facilitate community engagement and interaction among users.
Redesign Solutions:
1. Discovery Phase:
- Conducted interviews and surveys to understand user preferences and pain points.
- Analyzed website analytics and user behavior to identify areas for improvement.
2. Design Concept:
- Developed a new design concept focusing on a clean and intuitive layout.
- Incorporated vibrant colors and engaging visuals to reflect the brand’s energy and positivity.
3. Wireframing and Prototyping:
- Created wireframes and prototypes to visualize the website structure and navigation flow.
- Iterated on design iterations based on feedback from stakeholders and usability testing.
4. Development and Implementation:
- Utilized modern web technologies and frameworks to build a responsive and scalable website.
- Integrated custom features such as a user forum, events calendar, and personalized user profiles.
5. Content Strategy:
- Refined and organized existing content to improve readability and accessibility.
- Introduced new content sections highlighting success stories, wellness tips, and community events.
6. Testing and Optimization:
- Conducted thorough testing across devices and browsers to ensure compatibility and functionality.
- Implemented SEO best practices and performance optimizations for faster loading times.
Maintenance Support:
Following the successful redesign, our maintenance support for Beboldbeuma.com (6 months) included:
Regular Updates: We provided regular updates to the website’s content, software, and security features, ensuring it remained up-to-date and aligned with the latest industry standards.
Technical Support: Our team offered ongoing technical support, addressing any issues, bugs, or performance optimizations required to maintain the website’s functionality and performance.
Security Measures: We implemented robust security measures, including SSL certification, malware scans, and backup solutions, to protect the website from potential threats and ensure data integrity.
Performance Monitoring: Using analytics tools, we monitored the website’s performance metrics, analyzed user behavior, and provided insights to optimize content and user experience continuously.
Results and Impact:
- Improved Engagement: The redesigned website saw a significant increase in user engagement metrics such as page views, time spent on site, and interaction with community features.
- Enhanced Brand Image: The modern and visually appealing design contributed to a positive perception of the brand, attracting new users and retaining existing ones.
- Mobile Accessibility: The responsive design ensured seamless access to the website across devices, catering to a wider audience.
- Community Growth: The addition of community features fostered a sense of belonging and encouraged user-generated content, leading to a vibrant and active community.
- Content Relevance: Optimized content and curated sections improved the overall user experience, providing valuable resources and insights to visitors.
Client's Testimonial:
“Redlemon are hands down the best developers out there. They prioritize quality, are very timely, have a great eye for design, and also have brilliant customer service. They completely revamped our website.”
